Free Style, as a leading fashion company in Armenia, officially launches its bond issue.

This bond issuance will enable the Company, in line with its development vision, to pursue a more dynamic and growth-oriented expansion strategy—both horizontally, by engaging new partners, and vertically, by deepening and expanding strategic collaborations with its established global brands.

The Company operates across:

• 3 markets (Armenia, Georgia, Uzbekistan)

• 200+ employees

• 14+ brands

• 6+ online shopping platforms

• 30+ retail stores

Founded in 2019, Free Style has rapidly become one of the region’s leading fashion retail companies, building a strong portfolio of globally recognized brands. The Company represents international brands such as Levi’s, Puma, New Balance, Boggi Milano, Lee Wrangler, Jack & Jones, Cole Haan, as well as the entire brand portfolio of the Bestseller Group, along with several other international names.

Operating in Armenia, Georgia, and Uzbekistan, Free Style combines international fashion expertise with deep knowledge of local markets, delivering a premium and contemporary retail experience in the fashion industry. The Company’s activities span a wide range of segments—from luxury menswear to innovative sportswear solutions and modern women’s fashion, catering to a dynamic and fast-growing audience.

Innovation is a core pillar of Free Style’s strategy. The Company actively contributes to the development of both offline and online retail formats across the CIS region, establishing a strong platform for strategic partnerships, sustainable management, and long-term growth.

For details on the bond issuance terms, please refer here.
To view the bond prospectus registered with the Central Bank of the Republic of Armenia, please follow the link below.